Hoo-Yin Leong

Head Coffee Geek, SCAE Certified Barista, Trainer, Roaster at espressolab Asia

Hoo-Yin Leong

Head Coffee Geek, SCAE Certified Barista, Trainer, Roaster at espressolab Asia

Biography

Established in 2011, espressolab is an integrated specialty coffee company, sourcing the very best coffee beans from all over the world with relationships through distributors and direct from farm.

espressolab provides batch and production coffee roasting via its Roastworks facilities to deliver freshly roasted coffee beans to its own stores, wholesale and retail markets. espressolab+ is the retail operations running cafes, kiosks and events to promote specialty coffee to the mass market. To date, espressolab has provided its services to Khazanah Nasional Berhad, British American Tobacco, BMW, Microsoft, Freescale, Shell, The Beer Factory, Monin, FJ Benjamin, Nestle, Tedx, a multitude of cafes and restaurants and trained more than 100 professional baristas.

espressolab has its headquarters No11 Sunway Damansara and has retail presence in eCurve, Nu Sentral, Bangsar Shopping Center, Pavilion, The Empire Shopping Gallery, Avenue-K, Damansara Jaya, Ipoh Gardens, Penang Queensbay Mall, Fraser’s Business Park, Austin Heights – JB and Singapore China Square Central. In 2015, espressolab is poised for rapid expansion with another 20 stores opening over the next 18 months.

Leong has over 15 years experience in sales and marketing in the corporate and retail environment before falling in love with the specialty coffee industry. Leong holds an MBA from Charles Sturt University in Australia and a Bachelor’s Degree in Mechanical Engineering from Wichita State University, Kansas, USA. He joins the ranks of over 300 SCAE (Specialty Coffee Association of Europe) Authorized Trainer (AST) and offers the SCAE CDS (Coffee Diploma System) Certification Program. He has been invited to judge in several barista competitions including FHM (Food and Hotel Malaysia), Battle of Barista Championship (BOBC – Penang) and the Food Hotel Asia (FHA) regionals. He is Certified Italian Espresso Taster under the IIAC – Istituto Internazionale Assaggiatori Caffe (International Institute of Coffee Tasters). He has been invited as a guest speaker for Nestle, Monin Brand Ambassador Seminar, Khazanah and Make-a-Wish Foundation, UCSI Leadership Seminar and Sunway University
Graduate Business Program. He has been interviewed by BFM, The Edge, Flavors Magazine, The Malaysia Insider and many other magazines.

He splits his time running espressolab’s existing operations and expansion programs, sourcing and roasting coffee, conducts training and enjoys pulling shots every now and then when he can. Recently Leong received the prestigious Top 40 Under 40 Award from Prestige Magazine and the RHB Excellence Award.

Sessions by Hoo-Yin Leong

A glimpse of the world of tomorrow

19 Sep 2015
14:00 - 15:15
Dialog