Lim Hui Ru
Lim Hui Ru is founder of Off The Rack Asia at www.offtherack.asia , an online discovery platform for fashion and home items. It aims to make online shopping easy by helping users find and compare thousands of products from all of the popular online stores in Malaysia in one place. Users can even drag-and-drop products to see how they match together before buying direct from the retailer.
Hui Ru started her career as a strategist in Malaysia’s largest universal bank, but eventually found her true passion as an entrepreneur. Starting with just a small e-commerce store, she has successfully raised funds from Cradle Fund, The Star Accelerator Fund and MyCreative Ventures, and has now pivoted the business to become Malaysia’s first aggregator for fashion, home, lifestyle and designer items.