& Executive Director, E.H. UTARA HOLDINGS SDN. BHD.
Tony Lim, born in 1979, graduated as Automotive engineer from the UK in 2002. Owned a car garage from 2002-2004 as his first business where parents supported but was too young to manage a business.
Tony joined his family business in ASEAN Land Transport logistics in 2005. His first task was to develop a KL branch and hub. He has set up branches and offices in major cities like Bangkok, Phnom Penh, Jakarta during his 10 years tenure in his family business. Within those years, mistakes were made and much lessons were learnt.
In the recent 3 years, Tony saw an opportunity in the F&B industry when the frequent traveling made him understand a lot of the common ground between ASEAN countries. His first venture was to bring Chatime as a master franchise to Cambodia and it now has 24 outlets in 2 years. Much were learnt as a franchisee and he saw the potential of creating his own brand. He identified the noodle dietary as one of the easier products to work on as his own brand, started Boat Noodle in late 2013 and has 9 outlets opened within 12 months.